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Author : W. Richard Whitaker
ISBN : 9781136514029
Genre : Business & Economics
File Size : 53. 32 MB
Format : PDF
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Dynamics Of Media Writing

Author : Vincent F. Filak
ISBN : 9781483377629
Genre : Language Arts & Disciplines
File Size : 36. 95 MB
Format : PDF, ePub
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Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Media Writing

Author : Craig Batty
ISBN : 9781137529565
Genre : Language Arts & Disciplines
File Size : 86. 36 MB
Format : PDF
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The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.

Media Writing

Author : Doug Newsom
ISBN : MINN:31951001121639U
Genre : Journalism
File Size : 47. 77 MB
Format : PDF, Docs
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Basic Media Writing

Author : Melvin Mencher
ISBN : 0697270017
Genre : Business & Economics
File Size : 53. 97 MB
Format : PDF
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This text is designed to help students survey the various fields in journalism and to show them how the practitioners in these fields do their work. It includes chapters on advertising, public relations, photojournalism, broadcast and news-editorial work.

Exercises For Media Writing

Author : Bruce H. Hinson
ISBN : 0534087132
Genre : Language Arts & Disciplines
File Size : 66. 67 MB
Format : PDF, ePub, Docs
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The Basics Of Media Writing

Author : Scott A. Kuehn
ISBN : 9781506308098
Genre : Language Arts & Disciplines
File Size : 33. 59 MB
Format : PDF, Mobi
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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Mass Media Writing

Author : Elise K. Parsigian
ISBN : 9781136690631
Genre : Language Arts & Disciplines
File Size : 41. 96 MB
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First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

Newscraft A Media Writing Workbook

ISBN : 0808749064
Genre :
File Size : 67. 39 MB
Format : PDF, Mobi
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The Process Of Media Writing

Author : Beverley J. Pitts
ISBN : 0205156363
Genre : Language Arts & Disciplines
File Size : 48. 6 MB
Format : PDF, ePub
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This book focuses on the process of writing as well as the finished product. This book illustrates for readers what happens as a story is put together and focuses on the work in progress. The book also offers many examples from all media including interview questions, information-gathering techniques, story beginnings, story structures, and rewrites from the areas of print and broadcast journalism, as well as advertising and public relations. This book is divided into five sections: “ Becoming a Media Writer, ” “ Prewriting for Media Writers, ” “ Writing the Story, ” “ Rewriting, Revising and Editing, ” and “ Moving to the Next Level.” For professionals writing in the media.

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