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Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 47. 85 MB
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Author : Nir Eyal
ISBN : 9780143193524
Genre : Business & Economics
File Size : 66. 93 MB
Format : PDF
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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Hooked

Author : Nir Eyal
ISBN : 9780241971857
Genre : Business & Economics
File Size : 45. 77 MB
Format : PDF, ePub, Docs
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In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

Hooked

Author : Joe S. McIlhaney, Jr.
ISBN : 1575673983
Genre : Family & Relationships
File Size : 40. 48 MB
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Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

Hooked

Author : Gregory L. Jantz
ISBN : 9781616382575
Genre : Religion
File Size : 57. 4 MB
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A balanced, practical approach to using technology without losing control that speaks frankly and enthusiastically about all of the gizmos and gadgets and their affects on lives. Real-life cautionary tales are presented along with biblical applications and study questions.

Hooked

Author : Susan C. Boyd
ISBN : 9781442610170
Genre : Performing Arts
File Size : 30. 25 MB
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Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.

Hooked

Author : Howard Brody
ISBN : 0742552195
Genre : Medical
File Size : 68. 39 MB
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This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.

Hooked

Author : Liz Fichera
ISBN : 9780373210725
Genre : Juvenile Fiction
File Size : 66. 18 MB
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Invited to become her varsity golf team's only female member, Native American Fredericka Oday pursues a dream of earning a scholarship only to be challenged by spoiled golden boy Ryan Berenger, who resents Fred for replacing his best friend on the team. Original.

Hooked

Author : Clare Gee
ISBN : 9781907195938
Genre : Biography & Autobiography
File Size : 60. 67 MB
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In Hooked, reformed addict Clare Gee draws on her own experiences of cocaine addiction, alcoholism and prostitution in telling the sensational story of a woman living on the edge. Emotionally scarred by having never known her mother, Katie escapes to London and immerses herself in a seedy world of drugs, drink and sex, chasing happiness in the pubs and clubs, and snorting cocaine in private members' bars with her rich punters. Finding herself in a cycle of prostitution and unable to break free, she turns to drug smuggling and becomes embroiled in a bigamous marriage in an attempt to secure some emotional stability. From this dark emotional pit, Katie starts her painful journey back to 'wellness' and attempts to rid herself of her addictions for good. Hooked is a graphic tale of how life as a prostitute really is and what can happen when we search for happiness outside of ourselves. It is a poignant reminder that things can always get better, as long as we remember that when it's time to leave the party, it's time.

Hooked

Author : C. H. Groves
ISBN : 9780998795317
Genre :
File Size : 60. 84 MB
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