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The Copy Workshop Workbook

Author : Bruce Bendinger
ISBN : 1887229396
Genre : Business & Economics
File Size : 24. 55 MB
Format : PDF
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Mediawriting

Author : W. Richard Whitaker
ISBN : 9781136514029
Genre : Business & Economics
File Size : 58. 37 MB
Format : PDF, Mobi
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Read : 937

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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Strategic Media Decisions

Author : Marian Azzaro
ISBN : 1887229337
Genre : Business & Economics
File Size : 40. 15 MB
Format : PDF, Mobi
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Welcome to the world of media--the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today--packed with genuine substance and contemporary best practices in a clear, easy-to-read format. It's a useful and interesting introduction to an exciting world of career opportunities. Online instructor's materials, including lecture notes and PowerPoints are available free to adopters. A student workbook is also available free online to students.

How To Write An Inspired Creative Brief

Author : Howard Ibach
ISBN : 1450249876
Genre : Business & Economics
File Size : 26. 55 MB
Format : PDF, ePub
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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

The Trigger Point Therapy Workbook

Author : Clair Davies
ISBN : 9781608824960
Genre : Health & Fitness
File Size : 39. 43 MB
Format : PDF, ePub, Mobi
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Trigger point therapy is one of the fastest-growing and most effective pain therapies in the world. Medical doctors, chiropractors, physical therapists, and massage therapists are all beginning to use this technique to relieve patients’ formerly undiagnosable muscle and joint pain, both conditions that studies have shown to be the cause of nearly 25 percent of all doctor visits. This book addresses the problem of myofascial trigger points—tiny contraction knots that develop in a muscle when it is injured or overworked. Restricted circulation and lack of oxygen in these points cause referred pain. Massage of the trigger is the safest, most natural, and most effective form of pain therapy. Trigger points create pain throughout the body in predictable patterns characteristic to each muscle, producing discomfort ranging from mild to severe. Trigger point massage increases circulation and oxygenation in the area and often produces instant relief. The Trigger Point Therapy Workbook, Third Edition, has made a huge impact among health professionals and the public alike, becoming an overnight classic in the field of pain relief. This edition includes a new chapter by the now deceased author, Clair Davies’ daughter, Amber Davies, who is passionate about continuing her father’s legacy. The new edition also includes postural assessments and muscle tests, an illustrated index of symptoms, and clinical technique drawings and descriptions to assist both practitioners and regular readers in assessing and treating trigger points. If you have ever suffered from, or have treated someone who suffers from myofascial trigger point pain, this is a must-have book.

Handbook Of Communication And People With Disabilities

Author : Dawn O. Braithwaite
ISBN : 9781135675806
Genre : Language Arts & Disciplines
File Size : 48. 52 MB
Format : PDF, Mobi
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This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they relate. Essays report on topics across the communication spectrum--interpersonal and relationship issues, people with disabilities in organizational settings, disability and culture, media and technologies, communication issues as they impact specific types of disabilities--and establish a future agenda for communication and disability research. Each chapter provides a state-of-the-art literature review, practical applications of the material, and keywords and discussion questions to facilitate classroom use. In providing an outlet for current research on communication and disability issues, this unique collection contributes to the lives of people with and without disabilities, helping them to improve their own communication and relationships. Intended for readers in communication, psychology, sociology, rehabilitation, social work, special education, gerontology, and related disciplines, this handbook is certain to augment further theory and research, as well as offer insights for both personal and professional relationships.

The Anxiety And Phobia Workbook

Author : Edmund Bourne
ISBN : 9781626252172
Genre : Self-Help
File Size : 37. 23 MB
Format : PDF, Mobi
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Now in its sixth edition and recommended by therapists worldwide, The Anxiety and Phobia Workbook has been the unparalleled, essential resource for people struggling with anxiety and phobias for almost thirty years. Living with anxiety, panic disorders, or phobias can make you feel like you aren’t in control of your life. If you’re ready to tackle the fears that hold you back, this book is your go-to guide. Packed with the most effective skills for assessing and treating anxiety, this evidence-based workbook contains the latest clinical research. You’ll develop a full arsenal of skills for quieting fears and taking charge of your anxious thoughts, including: Relaxation and breathing techniques Ending negative self-talk and mistaken beliefs Imagery and real-life desensitization Lifestyle, nutrition, and exercise changes Written by a leading expert in cognitive behavioral therapy (CBT) and a classic in its field, this fully revised edition offers powerful, step-by-step treatment strategies for panic disorders, agoraphobia, generalized anxiety disorder (GAD), obsessive-compulsive disorder (OCD), post-traumatic stress disorder (PTSD), worry, and fear. You will also find updated information compatible with the DSM-V, as well as current information on medications and treatment, nutrition, mindfulness training, exposure therapy, and the latest research in neurobiology. Whether you suffer from anxiety and phobias yourself, or are a professional working with this population, this book will provide the latest treatment solutions for overcoming the fears that stand in the way of living a full, happy life. This workbook can be used on its own or as a supplement to therapy.

Guerrilla Marketing

Author : Jay Conrad Levinson
ISBN : 9780748131891
Genre : Business & Economics
File Size : 75. 68 MB
Format : PDF, ePub, Docs
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First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.

Don T Call It That

Author : Eli Altman
ISBN : 0989832015
Genre :
File Size : 66. 92 MB
Format : PDF, Mobi
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The Bipolar Workbook

Author : Monica Ramirez Basco
ISBN : 9781593851620
Genre : Psychology
File Size : 54. 81 MB
Format : PDF, ePub
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Read : 1192

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This workbook delivers a hands-on resource, with a variety of tools that enable readers to recognize the early warning signs of an oncoming episode, develop plans for withstanding the seductive pull of manic episodes, and escape the paralysis of depression.

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