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Contagious

Author : Jonah Berger
ISBN : 9781451686586
Genre : Business & Economics
File Size : 77. 72 MB
Format : PDF
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Contagious

Author : Jonah Berger
ISBN : 9781451686593
Genre : Business & Economics
File Size : 43. 21 MB
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New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Contagious

Author : Jonah Berger
ISBN : 9781471111716
Genre : Business & Economics
File Size : 47. 23 MB
Format : PDF, Mobi
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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Contagious

Author : Scott Sigler
ISBN : 9780307452115
Genre : Fiction
File Size : 82. 83 MB
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From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: the epidemic is driven not by evolution but by some malevolent intelligence. Standing against this unimaginable threat is a small group, assembled under the strictest secrecy. Their best weapon is hulking former football star Perry Dawsey, left psychologically shattered by his own struggles with this terrible enemy, who possesses an unexplainable ability to locate the disease’s hosts. Violent and unpredictable, Perry is both the nation’s best hope and a terrifying liability. Hardened CIA veteran Dew Phillips must somehow forge a connection with him if they’re going to stand a chance against this maddeningly adaptable opponent. Alongside them is Margaret Montoya, a brilliant epidemiologist who fights for a cure even as she reels under the weight of endless horrors. These three and their team have kept humanity in the game, but that’s not good enough anymore, not when the disease turns contagious, triggering a fast countdown to Armageddon. Meanwhile, other enemies join the battle, and a new threat — one that comes from a most unexpected source — may ultimately prove the most dangerous of all. Catapulting the reader into a world where humanity’s life span is measured in hours and the president’s finger hovers over the nuclear button, rising star Scott Sigler takes us on a breathtaking, hyper-adrenalized ride filled with terror and jaw-dropping action. Contagious is a truly grand work of suspense, science, and horror from a new master. From the Hardcover edition.

Contagious

Author : Priscilla Wald
ISBN : 0822341530
Genre : History
File Size : 29. 25 MB
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DIVShows how narratives of contagion structure communities of belonging and how the lessons of these narratives are incorporated into sociological theories of cultural transmission and community formation./div

Contagious

Author : Quentin Carter
ISBN : 0976789485
Genre : Fiction
File Size : 68. 4 MB
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When he met Nekole Michell, Maurice Jones thought he had found a woman that could match his scheming style, but the smooth player soon comes to realize how quickly a game can become deadly.

Depression Is Contagious

Author : Michael Yapko
ISBN : 1416592679
Genre : Psychology
File Size : 25. 91 MB
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Depression is the world’s most common mood disorder, and it is spreading like a viral contagion. You can’t catch depression in the same way you catch a cold, but the latest research provides overwhelming support that moods spread through social conditions, defining depression as more a social problem than a medical illness. Our social lives directly shape our brain chemistry and powerfully affect the way we think and feel—and our brains can change for the better with healthy social circumstances as much as they can change with medication. Drugs may address some of depression’s symptoms, but Dr. Yapko convincingly argues that we need to treat depression at its root, by building social skills and improving relationships, in order to halt the spread of this debilitating disorder. Filled with practical exercises and illustrative examples, his groundbreaking plan guides readers to identify key social patterns that reinforce depression so they can learn the skills to overcome depression and even prevent new episodes from occurring. Provocative and controversial as well as prescriptive and hopeful, Depression Is Contagious investigates the social phenomenon of depression’s epidemic-like spread while offering a more realistic road to recovery.

Contagious

Author : Emily Goodwin
ISBN : 9781618683175
Genre : Fiction
File Size : 20. 17 MB
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I wasn’t afraid of death. If I died, it would be over. My worst fear wasn’t of dying, it was of living. Living, while everyone around me had their flesh savagely torn from their bodies to be shoved into the festering and ever-hungry mouths of zombies. It terrified me, right down to my very core, to be alive while the rest of the world was dead. During the Second Great Depression, twenty-four year old Orissa Penwell is forced to drop out of college when she is no longer able to pay for classes. Unable to find a job, she moves in with her aunt in Indianapolis. Down on her luck, Orissa doesn’t think she can go any lower. She couldn’t be more wrong. A virus breaks out across the country, leaving the infected crazed, aggressive and very hungry. Orissa is used to only being responsible for herself. When she finds herself a reluctant leader of a group of survivors, she must make a choice: set aside her issues and help the others or go off alone in search of her own family and friends.

Ignorance Is Contagious

Author : Abdul Majid & James LeGrand
ISBN : 1475946031
Genre : Humor
File Size : 77. 77 MB
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“This book is a page turner from beginning to end. The stories are both relatable, and hysterical, with dead on advice that make you go hmmmm” - Karim Orange, Eco activist/ Huffington Post Blogger “Abdul Majid’s Ignorance is Contagious is vividly alive with great stories, plenty of laughs, and hard-won life lessons. Young people will learn from it, and so will their parents.” -Ronald K. Fried, author of “My Father’s Fighter” “Sometimes wisdom comes from the most unlikely and humorous of places” —Amy Linden, Arts Critic “Like its author, Ignorance is Contagious is profane, funny and heartfelt. This is a memorable collection of modern-day fables that are real and shed light on how we live today.” —Rodney Stringfellow, Screenwriter and Educator “ABDUL MAJID is able to capture the spoken word in writing. His writing style is natural with flow and above all his wit is wise.” —Emily Cohen, Television Producer “Fresh, innovative, enlightening, and (what I love most) comical . . . . Ignorance Is Contagious, offers alternative solutions for those situations when keeping it real goes wrong” —Pretty Ricki Fontaine, Comedian

Contagious Divides

Author : Nayan Shah
ISBN : 0520935535
Genre : Medical
File Size : 37. 91 MB
Format : PDF, Kindle
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Contagious Divides charts the dynamic transformation of representations of Chinese immigrants from medical menace in the nineteenth century to model citizen in the mid-twentieth century. Examining the cultural politics of public health and Chinese immigration in San Francisco, this book looks at the history of racial formation in the U.S. by focusing on the development of public health bureaucracies. Nayan Shah notes how the production of Chinese difference and white, heterosexual norms in public health policy affected social lives, politics, and cultural expression. Public health authorities depicted Chinese immigrants as filthy and diseased, as the carriers of such incurable afflictions as smallpox, syphilis, and bubonic plague. This resulted in the vociferous enforcement of sanitary regulations on the Chinese community. But the authorities did more than demon-ize the Chinese; they also marshaled civic resources that promoted sewer construction, vaccination programs, and public health management. Shah shows how Chinese Americans responded to health regulations and allegations with persuasive political speeches, lawsuits, boycotts, violent protests, and poems. Chinese American activists drew upon public health strategies in their advocacy for health services and public housing. Adroitly employing discourses of race and health, these activists argued that Chinese Americans were worthy and deserving of sharing in the resources of American society.

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